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Teaser trailers for this film parody trailers for other Disney films (two of these were animated by Sanders) from recent years: Beauty and the Beast, The Little Mermaid, Aladdinand The Lion King. These are called "Inter-Stitch-als" and are featured on Disney's official site as well as on the film's respective DVD release. The original actors were brought back to reprise their roles and were shocked when asked to act negatively towards Stitch. The trailers also include the AC/DC song track "Back in Black."

In the United Kingdom, Lilo & Stitch trailers and TV ads featured a cover of Elvis' song "Suspicious Minds", performed by Gareth Gates, who became famous on the UK TV program Pop Idol.

As a promotional campaign, comics of Lilo & Stitch were run in Disney Adventures prior to the film's release. The comics detailed events leading up to the film for both title characters, including the creation and escape of Stitch. These events were later contradicted by the sequel Lilo & Stitch 2: Stitch Has a Glitch rendering the comics non-canonical, but is notable to the series as introducing Experiment 625, Reuben, who was made a main character in the subsequent movies and TV series.

The comic series has been released as a collective volume titled Comic Zone Volume 1: Lilo & Stitch.

However, the online versions and current international trailers featured the song "Tutti Frutti" performed by Little Richard replacing Hound Dog.